Purchase influence in Television Advertisements

Dublin Core

Title

Purchase influence in Television Advertisements

Subject

A STUDY ON PURCHASE INFLUENCE IN TELEVISION ADVERTISEMENT
- With Specific Reference to Consumer Non-Durables(Tooth Paste, Shampoo, Bath Soap,
Talcum Powder)

Description

NGM College Library

Creator

Dr. R. Vidwakalyani, Dr. B. IndiraPriyadharshini & Dr. D. Rajasekaran

Source

ANVESAK
ISSN : 0378 – 4568 UGC Care Group 1 Journal

Publisher

ANVESAK
ISSN : 0378 – 4568 UGC Care Group 1 Journal

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Dr. R. Vidwakalyani, Dr. B. IndiraPriyadharshini & Dr. D. Rajasekaran

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English

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Files

Purchase influence in Television Advertisements.pdf

Citation

Dr. R. Vidwakalyani, Dr. B. IndiraPriyadharshini & Dr. D. Rajasekaran, Purchase influence in Television Advertisements, ANVESAK ISSN : 0378 – 4568 UGC Care Group 1 Journal , accessed June 28, 2025, https://ir.ngmclibrary.in/items/show/447