Purchase influence in Television Advertisements
Dublin Core
Title
Purchase influence in Television Advertisements
Subject
A STUDY ON PURCHASE INFLUENCE IN TELEVISION ADVERTISEMENT
- With Specific Reference to Consumer Non-Durables(Tooth Paste, Shampoo, Bath Soap,
Talcum Powder)
- With Specific Reference to Consumer Non-Durables(Tooth Paste, Shampoo, Bath Soap,
Talcum Powder)
Description
NGM College Library
Creator
Dr. R. Vidwakalyani, Dr. B. IndiraPriyadharshini & Dr. D. Rajasekaran
Source
ANVESAK
ISSN : 0378 – 4568 UGC Care Group 1 Journal
ISSN : 0378 – 4568 UGC Care Group 1 Journal
Publisher
ANVESAK
ISSN : 0378 – 4568 UGC Care Group 1 Journal
ISSN : 0378 – 4568 UGC Care Group 1 Journal
Contributor
Dr. R. Vidwakalyani, Dr. B. IndiraPriyadharshini & Dr. D. Rajasekaran
Language
English
Files
Citation
Dr. R. Vidwakalyani, Dr. B. IndiraPriyadharshini & Dr. D. Rajasekaran, “Purchase influence in Television Advertisements,” NGM COLLEGE IR, accessed January 17, 2026, https://ir.ngmclibrary.in/items/show/447.