IMPACT OF INFLUENCER MARKETING ON CONSUMER BUYING BEHAVIOUR WITH RESPECT TO ONLINE PRODUCTS - A STUDY OF GEN Z WITH SPECIAL REFERENCE
Dublin Core
Title
IMPACT OF INFLUENCER MARKETING ON CONSUMER BUYING BEHAVIOUR WITH RESPECT TO ONLINE PRODUCTS - A STUDY OF GEN Z WITH SPECIAL REFERENCE
Description
NGM College Library
Creator
Mrs.P. Mathivakani & Dr.M.V.Sathiyabama
Source
NGM College Library
Publisher
NGM College Library
Contributor
NGM College Library
Language
English
Files
Citation
Mrs.P. Mathivakani & Dr.M.V.Sathiyabama, “IMPACT OF INFLUENCER MARKETING ON CONSUMER BUYING BEHAVIOUR WITH RESPECT TO ONLINE PRODUCTS - A STUDY OF GEN Z WITH SPECIAL REFERENCE,” NGM COLLEGE IR, accessed January 18, 2026, https://ir.ngmclibrary.in/items/show/3837.