A STUDY ON FACTORS INFLUENCING BRAND EQUITY IN CUSTOMER’S BUYING BEHAVIOR TOWARDS WASHING MACHINES
Dublin Core
Title
A STUDY ON FACTORS INFLUENCING BRAND EQUITY IN CUSTOMER’S BUYING BEHAVIOR TOWARDS WASHING MACHINES
Subject
BUSINESS ADMINISTRATION
Description
NGM College Library
Creator
R.Visalakshi,
Dr.R.Tamilselvi
Dr.R.Tamilselvi
Source
NGM College Library
Publisher
IPE Journal of Management - A STUDY ON FACTORS INFLUENCING BRAND EQUITY IN CUSTOMER’S BUYING BEHAVIOR TOWARDS WASHING MACHINES
Contributor
NGM College Library
Language
English
Files
Citation
R.Visalakshi,
Dr.R.Tamilselvi, “A STUDY ON FACTORS INFLUENCING BRAND EQUITY IN CUSTOMER’S BUYING BEHAVIOR TOWARDS WASHING MACHINES,” NGM COLLEGE IR, accessed January 17, 2026, https://ir.ngmclibrary.in/items/show/3445.