Myth, Marketing, and Media Influence: The
Role of Superstition in Indian Popular Culture
Through the Zoya Factor

Dublin Core

Title

Myth, Marketing, and Media Influence: The
Role of Superstition in Indian Popular Culture
Through the Zoya Factor

Subject

Myth, Marketing, and Media Influence: The
Role of Superstition in Indian Popular Culture
Through the Zoya Factor

Description

NGM College Library

Creator

P. Mariammal

Source

NGM College Library

Publisher

International Journal for Multidisciplinary Research (IJFMR)

Contributor

NGM College Library

Language

English

Files

Citation

P. Mariammal, “Myth, Marketing, and Media Influence: The
Role of Superstition in Indian Popular Culture
Through the Zoya Factor,” NGM COLLEGE IR, accessed January 18, 2026, https://ir.ngmclibrary.in/items/show/3205.