IMPACT OF BRAND EQUITY ON CONSUMER BRAND PREFERENCE & BRAND PURCHASE INTENTION
Dublin Core
Title
IMPACT OF BRAND EQUITY ON CONSUMER BRAND PREFERENCE & BRAND PURCHASE INTENTION
Subject
Research Trends in Commerce and Management
Description
NGM College Library
Creator
Ms.T.Mohana Sundari & Dr.V.Meera
Source
NGM College Library
Publisher
Journal on Research Trends in Commerce and Management
Contributor
NGM College Library
Language
English
Files
Citation
Ms.T.Mohana Sundari & Dr.V.Meera, “IMPACT OF BRAND EQUITY ON CONSUMER BRAND PREFERENCE & BRAND PURCHASE INTENTION,” NGM COLLEGE IR, accessed January 19, 2026, https://ir.ngmclibrary.in/items/show/1695.